A competitive and enriching game of golf can vivify camaraderie and relaxation. This is why we’re experiencing a growing trend of corporate golf days. What’s a corporate golf day? Corporate golf days are a remarkable way of connecting with your most valuable stakeholders while strategically embedding your company’s brand image. When planned with a social cause in mind, they can also fulfil your corporate social responsibility (CSR) objectives. On a corporate golf day, a company welcomes its employees, clients, and business partners to spend a day on their chosen golf course, enjoying teeing off and networking with one another. Ideally, a round of golf is followed by lunch in the clubhouse, where business discussions take over the table in a light mood. However, executing a corporate golf day without a hitch is more than a walk in the park. It takes research, careful planning, and the right sponsorship partner. In this post, we’ll uncover all the important aspects of a corporate golf day that you must pay attention to. P.S. Stay with us through the end to discover how a corporate golf day can benefit your company and ways to make the most of it.

Picking the Right Location

The golf course you select will speak volumes about your company. It should be spacious enough to accommodate your list, well-maintained to represent your company fairly, and well-equipped for a corporate event. You must consider the location as well. Although golf enthusiasts wouldn’t mind travelling a distance for a reinvigorating golfing experience, you should finalise a venue that’s accessible to everyone. Since corporate golf events tend to last an entire day, the right course will have a decent clubhouse with amenities such as lockers and showers and, of course, a restaurant or bar for post-game activities.  Having said all that, the chances of the golf course of your corporate dreams being out of your budget or simply unavailable on the date are high. That is why we highly recommend having a backup venue in mind.

Identifying Your Target Audience

Despite how appealing the idea of including everyone from the company seems, it’s not practical. Therefore, it’s crucial to identify your target audience beforehand. Consider who you want to connect with at the event – potential clients, existing clients, or business partners. Identifying your target audience will allow you to personalise your invites accordingly.  Since you want everyone you want to be present at the event, send invites out as early as possible and follow up with reminders. This way, they’ll have your event’s date in their diary – noted and remembered!

Choosing the Right Game Format

You can select several different types of competitions, depending on the size of your party, the level of competitiveness you want to set, and the goals of the event.  Typically, corporate golf days follow the Scramble format. It promotes teamwork, keeps the game light-hearted, and moves quickly. Greensomes, Modified Pinehurst, Shamble, and Texas Scramble are interesting formats, as well.  Tip: Your corporate golf day will certainly have players from varying skill levels. Therefore, we suggest choosing a format that’s simple and fun enough for beginners while allowing the pros to showcase their skills.

Selecting the Apparel for Representatives

Regardless of your agenda, the event is corporate, and you’d want your company to appear professional and well-represented. Therefore, we recommend selecting a dress code for your organising team. It’ll enhance your brand’s visibility and showcase your dedication to the event.  How about customised polos with your brand name and “Team” printed on them? Add personalised women’s and men’s golf hats to finish the look. Putt Pursuit offers custom product collaborations. If you’re looking for a sponsor, they fit that bill, too. That leads us to our next point. 

Finding the Right Sponsorship Partner

Corporate golf days can be expensive. From golf course booking to logistics and personalised gifts for golfers, there’s a lot you need to care for. Therefore, having a trustworthy sponsor on your side is an integral part of hosting a corporate golf day. It not only alleviates some of your financial burden but also elevates your event’s credibility.  Putt Pursuit is a trusted and reliable sponsor. The company shares enthusiasm for the sport and has some outstanding offers you can’t pass on, including:

• Offering free tees for the day to all the invited golfers
• Gift bundles worth £30 to the top 3 players of the day
• Forward all proceeds of the day to charity

The company also makes donations to the charity for which the event is hosted. 

Focusing on Your Brand

Amidst all the excitement, remember the reason you are hosting the golf day – to promote your brand. It’s an excellent opportunity to be seen and heard in a relaxed setting.  In this section, we’ll help you understand a few effective ways you can help your brand steal the limelight. 

Promotional Golf Course Decoration

From the moment the attendees step foot on the course to the time they tee off, there are ample opportunities to showcase your brand. How about setting up a branded welcome banner? Or displaying your company’s logo on the flags? Directional signage, printed tablecloths, and golf cart wraps are other unmissable branding opportunities you can take advantage of.  Create cohesion and deepen the effect by ensuring all the banners and signs complement your company colours and logo. 

Promotional Personalised Gifts for Golfers

Gifting personalised items to golfers will count as a gesture of goodwill while promoting your brand. We have some interesting golf gift ideas for you to consider:

Personalised Golf Tees

Customised golf tees are practical gifts to include in your PR packages. They’ll remind your guests of their wonderful experience at your event every time they use them. Plus, a custom golf tee with your brand’s name on it can serve as a keepsake. The best part about personalised golf tees is their cost-effectiveness. Trust us; when there are 18 holes to cover, you’ll be glad you considered this option. 

Golf Tee Bag

Another small yet valuable item to consider is a customised golf tee bag. It’ll hold your guests’ tees and golf balls in one place, keeping them organised. Personalise the golf tee bag with your company logo or tagline to remind your guests of the event long after it’s over. From a price point of view, this one’s a great choice, too.

Personalised Towels for Golf Players

Golf towels can be used for so many things. Players can wipe their dirty golf balls with them, keep their clubs shiny, dust their bags, or protect themselves from the sun. Some might even use it to wipe their hands and faces. With your brand’s name on it, a branded towel for golf players will make an amazing branding opportunity.

Other Items

Personalised golf gloves, women’s and men’s golf caps, custom-printed umbrellas and jackets, and golf balls are a few other impactful items to add to your package. Of course, your budget plays a significant role in deciding how much you can afford to splurge on the gifts. 

Social Media

It’s 2024, and there’s no better way to create a buzz around your event than social media. Promote your corporate golf day on various platforms and keep the attendees engaged with exciting updates and sneak peeks leading up to the event. Hire a professional photographer and videographer to make the most out of it. 

Benefits of Hosting a Corporate Golf Day

It’s business! You’re investing in a fun-filled day of golf to extract advantage for your brand.  So, how does a corporate golf day with personalised gifts for golfers help your company? For starters, it gives you an entire day (sometimes even more) with people who you can only catch for a few minutes on business days. It’s a perfect opportunity to learn more about them and discuss business in a casual setting.  Since professionals from different industries will attend your event, it’ll be a great networking opportunity for everyone. If someone connects through the platform you provide, they’ll remember and be grateful for it for a long time.  Your website can benefit from the event, too. Capture moments of fun and laughter with your business partners and potential clients and share them on your website to associate your brand with positivity. It always attracts better opportunities. 

Final Thoughts

Golf is a social game that can benefit more than just individuals; it can benefit your company! Hosting a corporate golf day is an incredible way to connect with professionals, learn more about your clients and business partners, and promote your brand.  If you’re convinced that a day on the greens is what your company needs, connect with Putt Pursuit to learn more about their sponsorship offers, and start planning your next corporate golf day today. See you on the course!